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A Super New Brand

Shift was engaged to help with a complete rebrand for SuperCal® petunias. A nationally distributed retail brand, SuperCal® are a proprietary petunia hybrid. Covered in enormous flowers, SuperCal bring outrageous color and outstanding performance for home gardeners. A cross between a petunia and a calibrachoa, SuperCal's colorful flowers are uniquely resistant to heat and rain and they easily shed spent blooms, a pain point for standard petunias. The new brand evolves their previous logo, maintain brand equity and ties in the Petunia product identifier to help with consumer product recognition. The new design is bold and colorful, like the product and reproduces well across a variety of media. Rolling out to stores in Spring 2022, the new branding will be seen on flower pots, tags, in-store promotional materials and the new consumer website. SuperCal ]can be found at garden centers and home improvement store across the country....

Seeding Change

Sakata Seed America is dedicated to using innovation to bring about a positive change in the world. This is the foundation for their business and products and also for their commitment to caring for the Earth and its people. As part of their sustainability program, Sakata Seed America began implementing sustainability measures at their facilities nationwide. Shift was approached to assist in the presentation and reporting of their sustainability initiatives with report, presentation and website design and content development and copywriting. The Seeding Change campaign brings together Sakata's vision and action in a narrative way while reporting data and project details....

Preachers Daughter Wine Bar & Cafe

Just quick hop over the Bay Bridge from San Francisco you will find the quaint town of Alameda. The thriving walking district of Park Street is lined with locally owned restaurants, cafes and shops. Here you will find The Preachers Daughter, in a historic brick building exuding personality. This upscale wine bar and eatery fits right in with the bohemian atmosphere of the neighborhood with their elevated menu focused on fresh, locally sourced ingredients and an absolutely mind boggling selection of excellent wines and a classic espresso bar. Identifying as a wine bar first, the Preachers Daughter's charming atmosphere pays tribute to the historic brick building in which it resides with vintage details, casual ambiance and a dedication to quality. Shift Creative was approached to help elevate the branding and assist with a reface of the building's historic neon sign. Influenced by the historic cafe signs of Italy, the resulting branding carries a classic, sophisticated feel with modern sensibility. The iconic logo mark of the preacher's daughter was inspired by the simple, graphic style of Art Deco advertising posters....

Sakata Ornamentals

From Ageratum to Zinnia, Sakata Seed America is the authority on flowering plants. The Ornamental division distributes flower seeds, plants and cut flower products across the country, creating a more beautiful world. Known best for their two major retail brands, SunPatiens impatiens and SuperCal petunias, Sakata Ornamentals has developed thousands of flowers across over 50 varieties. Each year they introduce new varieties, new colors and improved products that make American gardens bloom brighter. Shift provides creative support for the entire Ornamentals division with branding, event and booth design, printed materials, advertising, digital and email marketing, signage, web design and more....

Peak Performance

Sierra Madre, Sierra Nevada, El Capitan. California is a hiker's paradise of monumental peaks to conquer. Named for these famed California mountains, New Horizons Watermelons were developed for improved grower performance. These melons last longer and ship better than traditional varieties, meaning better fruit quality for consumers. Shift developed the brand launch for these new varieties, building the outdoor performance concept into the brand and materials....

Volcano Vacations

Hawai'i's Volcanoes National Park is unique in the world. With near constant eruptions for the past 40 years, Kilauea Volcano offers visitors the opportunity to actually stand at a caldera and safely witness a live volcano. Visitors in the millions flock each year to see the lava lake, hike the densely populated rain forest and enjoy the magic of one of nature's wonders. Just three miles from the park entrance, the little town of Volcano hosts visitors from around the world. To create a special lodging opportunity for guests, Volcano Vacation Homes has created a luxury experience with unique private cabins outfitted specifically for visitors seeking to enjoy a special Hawai'i experience. Shift Creative was brought in to help with branding and materials to improve guest experience. As a group of unique properties, we wanted to create a family look for the branding, but tie each brand to the specific property. We created comment cards, note cards, signage, guest binders and more....

Sweet Carnival

Sweet Carnival grapes are an exclusive variety for Sunview Marketing. This specialty golden grape is unique in that it is extremely sweet. Such a special product needed creative promotion to help set it apart in the marketplace. The Shift team assisted with the original product launch and has continued to offer support for advertising, marketing and event materials.   Packaging Designed by the Shift Team at McDill Associates...

Yoga Sociale

Yoga is not just a fitness activity, it is a mindset, a lifestyle, a culture. With more people practicing yoga than ever before, Yoga Sociale seeks to bring the culture back into yoga practice by building an inclusive community of people who share the same values. Shift Creative helped with the brand launch for this new business, located in the San Francisco Bay area community of Hayward. The goal was to bring in the multi-cultural elements of the founder's Italian heritage and the tradition and spirit of India as the foundation for the brand. The resulting design is an Art Deco influenced logo in the style of vintage Italian posters with complementing elements of traditional Indian mandala design. The look is all wrapped up with neat, modern styling, a rich color palette and gold foil accents....

Yellowfin Knife & Forge

The application of heat and force allows metal to be sculpted in amazing ways. This discovery has been the foundation of much human advancement. The art of metallurgy is so important that the ages of history are actually marked by the metals that humans understood how to work. Yellowfin Knife & Forge, an artisan metalworks, was born out of a passion for this traditional skill. Forging custom knives and selling knife making supplies to other metalsmiths, Yellowfin is best known for their locally sourced, sustainably harvested exotic Hawai'ian wood knife handle materials. With a clientele of some of the industries best known craftspeople, Yellowfin has established itself as a high-end craft supplier. Shift Creative was brought in to help with the start-up of this brand. We created an edgy and bold branding system to speak to the character of the artisans who participate in this craft. The logo form was inspired by the fin of Hawai'i's famed tuna from which the company derives its name. Shift created supporting materials including shipping and packaging supplies and digital materials....

Solutions for Soil

Sakata Solutions provides a diverse range of quality soil substrates to help growers in all sectors to flourish. While dirt may not hurt, it can be a challenge to market a product that most people don't spend a lot of time considering. The Shift Creative team was brought in to help bring the Soil Solutions brand to life. With bold colorful graphics and fun illustrative accents paired with vibrant commodity images, Sakata Solutions now has a distinct style and personality that it can own. With new campaigns launching and event appearances to make, Sakata Solutions is a brand on the grow!...