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A Super New Brand

Shift was engaged to help with a complete rebrand for SuperCal® petunias. A nationally distributed retail brand, SuperCal® are a proprietary petunia hybrid. Covered in enormous flowers, SuperCal bring outrageous color and outstanding performance for home gardeners. A cross between a petunia and a calibrachoa, SuperCal's colorful flowers are uniquely resistant to heat and rain and they easily shed spent blooms, a pain point for standard petunias. The new brand evolves their previous logo, maintain brand equity and ties in the Petunia product identifier to help with consumer product recognition. The new design is bold and colorful, like the product and reproduces well across a variety of media. Rolling out to stores in Spring 2022, the new branding will be seen on flower pots, tags, in-store promotional materials and the new consumer website. SuperCal ]can be found at garden centers and home improvement store across the country....

Seeding Change

Sakata Seed America is dedicated to using innovation to bring about a positive change in the world. This is the foundation for their business and products and also for their commitment to caring for the Earth and its people. As part of their sustainability program, Sakata Seed America began implementing sustainability measures at their facilities nationwide. Shift was approached to assist in the presentation and reporting of their sustainability initiatives with report, presentation and website design and content development and copywriting. The Seeding Change campaign brings together Sakata's vision and action in a narrative way while reporting data and project details....

Preachers Daughter Wine Bar & Cafe

Just quick hop over the Bay Bridge from San Francisco you will find the quaint town of Alameda. The thriving walking district of Park Street is lined with locally owned restaurants, cafes and shops. Here you will find The Preachers Daughter, in a historic brick building exuding personality. This upscale wine bar and eatery fits right in with the bohemian atmosphere of the neighborhood with their elevated menu focused on fresh, locally sourced ingredients and an absolutely mind boggling selection of excellent wines and a classic espresso bar. Identifying as a wine bar first, the Preachers Daughter's charming atmosphere pays tribute to the historic brick building in which it resides with vintage details, casual ambiance and a dedication to quality. Shift Creative was approached to help elevate the branding and assist with a reface of the building's historic neon sign. Influenced by the historic cafe signs of Italy, the resulting branding carries a classic, sophisticated feel with modern sensibility. The iconic logo mark of the preacher's daughter was inspired by the simple, graphic style of Art Deco advertising posters....

Sakata Ornamentals

From Ageratum to Zinnia, Sakata Seed America is the authority on flowering plants. The Ornamental division distributes flower seeds, plants and cut flower products across the country, creating a more beautiful world. Known best for their two major retail brands, SunPatiens impatiens and SuperCal petunias, Sakata Ornamentals has developed thousands of flowers across over 50 varieties. Each year they introduce new varieties, new colors and improved products that make American gardens bloom brighter. Shift provides creative support for the entire Ornamentals division with branding, event and booth design, printed materials, advertising, digital and email marketing, signage, web design and more....

Peak Performance

Sierra Madre, Sierra Nevada, El Capitan. California is a hiker's paradise of monumental peaks to conquer. Named for these famed California mountains, New Horizons Watermelons were developed for improved grower performance. These melons last longer and ship better than traditional varieties, meaning better fruit quality for consumers. Shift developed the brand launch for these new varieties, building the outdoor performance concept into the brand and materials....

Volcano Vacations

Hawai'i's Volcanoes National Park is unique in the world. With near constant eruptions for the past 40 years, Kilauea Volcano offers visitors the opportunity to actually stand at a caldera and safely witness a live volcano. Visitors in the millions flock each year to see the lava lake, hike the densely populated rain forest and enjoy the magic of one of nature's wonders. Just three miles from the park entrance, the little town of Volcano hosts visitors from around the world. To create a special lodging opportunity for guests, Volcano Vacation Homes has created a luxury experience with unique private cabins outfitted specifically for visitors seeking to enjoy a special Hawai'i experience. Shift Creative was brought in to help with branding and materials to improve guest experience. As a group of unique properties, we wanted to create a family look for the branding, but tie each brand to the specific property. We created comment cards, note cards, signage, guest binders and more....

Sweet Carnival

Sweet Carnival grapes are an exclusive variety for Sunview Marketing. This specialty golden grape is unique in that it is extremely sweet. Such a special product needed creative promotion to help set it apart in the marketplace. The Shift team assisted with the original product launch and has continued to offer support for advertising, marketing and event materials.   Packaging Designed by the Shift Team at McDill Associates...

Powered by Celery

In 1926 Andrew Duda started growing celery because the entire plant could be used, stem and all! Nearly 100 years later and Duda's Dandy brand is a national leader and recognized brand name in homes across America. While the company does much more than celery, they have stayed with their core values of being family growers and shippers. The Shift Creative team has a long working relationship with the fine folks at Duda Farm Fresh. Over the years we have assisted with packaging, branding, trade show booths, catalogs, brochures and more. Recently we have helped them with B2b Advertising, print and digital collateral, sales materials and more....

Solutions for Soil

Sakata Solutions provides a diverse range of quality soil substrates to help growers in all sectors to flourish. While dirt may not hurt, it can be a challenge to market a product that most people don't spend a lot of time considering. The Shift Creative team was brought in to help bring the Soil Solutions brand to life. With bold colorful graphics and fun illustrative accents paired with vibrant commodity images, Sakata Solutions now has a distinct style and personality that it can own. With new campaigns launching and event appearances to make, Sakata Solutions is a brand on the grow!...

Grow All You Can!

With the trend of getting back to basics at home there has been a resurgence of interest in backyard gardening. The Home Grown division of Sakata invites everyone, not just professional growers, to get their hands dirty growing their own vegetables. The Shift Creative team assisted with branding for the division and created their new 72-page catalog as well as digital and print marketing and advertising materials and event display graphics....