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A Super New Brand

Shift was engaged to help with a complete rebrand for SuperCal® petunias. A nationally distributed retail brand, SuperCal® are a proprietary petunia hybrid. Covered in enormous flowers, SuperCal bring outrageous color and outstanding performance for home gardeners. A cross between a petunia and a calibrachoa, SuperCal's colorful flowers are uniquely resistant to heat and rain and they easily shed spent blooms, a pain point for standard petunias. The new brand evolves their previous logo, maintain brand equity and ties in the Petunia product identifier to help with consumer product recognition. The new design is bold and colorful, like the product and reproduces well across a variety of media. Rolling out to stores in Spring 2022, the new branding will be seen on flower pots, tags, in-store promotional materials and the new consumer website. SuperCal ]can be found at garden centers and home improvement store across the country....

Sakata Ornamentals

From Ageratum to Zinnia, Sakata Seed America is the authority on flowering plants. The Ornamental division distributes flower seeds, plants and cut flower products across the country, creating a more beautiful world. Known best for their two major retail brands, SunPatiens impatiens and SuperCal petunias, Sakata Ornamentals has developed thousands of flowers across over 50 varieties. Each year they introduce new varieties, new colors and improved products that make American gardens bloom brighter. Shift provides creative support for the entire Ornamentals division with branding, event and booth design, printed materials, advertising, digital and email marketing, signage, web design and more....

Peak Performance

Sierra Madre, Sierra Nevada, El Capitan. California is a hiker's paradise of monumental peaks to conquer. Named for these famed California mountains, New Horizons Watermelons were developed for improved grower performance. These melons last longer and ship better than traditional varieties, meaning better fruit quality for consumers. Shift developed the brand launch for these new varieties, building the outdoor performance concept into the brand and materials....

Powered by Celery

In 1926 Andrew Duda started growing celery because the entire plant could be used, stem and all! Nearly 100 years later and Duda's Dandy brand is a national leader and recognized brand name in homes across America. While the company does much more than celery, they have stayed with their core values of being family growers and shippers. The Shift Creative team has a long working relationship with the fine folks at Duda Farm Fresh. Over the years we have assisted with packaging, branding, trade show booths, catalogs, brochures and more. Recently we have helped them with B2b Advertising, print and digital collateral, sales materials and more....

Yellowfin Knife & Forge

The application of heat and force allows metal to be sculpted in amazing ways. This discovery has been the foundation of much human advancement. The art of metallurgy is so important that the ages of history are actually marked by the metals that humans understood how to work. Yellowfin Knife & Forge, an artisan metalworks, was born out of a passion for this traditional skill. Forging custom knives and selling knife making supplies to other metalsmiths, Yellowfin is best known for their locally sourced, sustainably harvested exotic Hawai'ian wood knife handle materials. With a clientele of some of the industries best known craftspeople, Yellowfin has established itself as a high-end craft supplier. Shift Creative was brought in to help with the start-up of this brand. We created an edgy and bold branding system to speak to the character of the artisans who participate in this craft. The logo form was inspired by the fin of Hawai'i's famed tuna from which the company derives its name. Shift created supporting materials including shipping and packaging supplies and digital materials....

Grow All You Can!

With the trend of getting back to basics at home there has been a resurgence of interest in backyard gardening. The Home Grown division of Sakata invites everyone, not just professional growers, to get their hands dirty growing their own vegetables. The Shift Creative team assisted with branding for the division and created their new 72-page catalog as well as digital and print marketing and advertising materials and event display graphics....

Ride Fox

Synonymous with off-road and racing accessories, Fox Racing is the category leader in the motorsports industry. As part of their social media presence they called upon Shift Creative to create animated stickers to overlay their social media images. Bold and attention getting, these sticker animations bring action to the Fox Racing brand online....

Building Hawaii

Award-winning Architect, Paul M. Donoho designs luxury residences on the scenic island of Hawai'i. His projects are located in some of the most prestigious developments on the island and have been featured in magazines and publications, marking him among the top architects in the state. The Shift Creative team created a branding package with a sleek, modern appeal to speak to his high-end clientele....

A Dirty Little Bird

Dirty Bird Lounge is here to pickle your liver. Located in the east Bay Area town of Hayward, California, Dirty Bird Lounge is a bourgeois dive bar with a surprisingly high top shelf. The Shift Creative team was proud to be with this client from its start. Now in shiny new digs, the Bird keeps on being its filthy little self, now with full table service dining and a cafe for the early risers. Stumble in for refreshment and small bites....

Feeding the World

Sakata Seed America is one of the nation's top vegetable seed suppliers. Dedicated to providing Non-GMO seeds and sustainable growing, Sakata adheres to an ethical business approach. Feeding the world is hard work and the Shift Creative team provides support with event graphics, print and digital collateral, promotional materials, trade advertising, email marketing, web design and signage....