A Boutique Creative Agency

Shift helps great brands engage through beautiful design founded on thoughtful strategy.

© 2021 SHIFT CREATIVE LLC

Archive

Shift / 

A Super New Brand

Shift was engaged to help with a complete rebrand for SuperCal® petunias. A nationally distributed retail brand, SuperCal® are a proprietary petunia hybrid. Covered in enormous flowers, SuperCal bring outrageous color and outstanding performance for home gardeners. A cross between a petunia and a calibrachoa, SuperCal's colorful flowers are uniquely resistant to heat and rain and they easily shed spent blooms, a pain point for standard petunias. The new brand evolves their previous logo, maintain brand equity and ties in the Petunia product identifier to help with consumer product recognition. The new design is bold and colorful, like the product and reproduces well across a variety of media. Rolling out to stores in Spring 2022, the new branding will be seen on flower pots, tags, in-store promotional materials and the new consumer website. SuperCal ]can be found at garden centers and home improvement store across the country....

Sakata Ornamentals

From Ageratum to Zinnia, Sakata Seed America is the authority on flowering plants. The Ornamental division distributes flower seeds, plants and cut flower products across the country, creating a more beautiful world. Known best for their two major retail brands, SunPatiens impatiens and SuperCal petunias, Sakata Ornamentals has developed thousands of flowers across over 50 varieties. Each year they introduce new varieties, new colors and improved products that make American gardens bloom brighter. Shift provides creative support for the entire Ornamentals division with branding, event and booth design, printed materials, advertising, digital and email marketing, signage, web design and more....

Peak Performance

Sierra Madre, Sierra Nevada, El Capitan. California is a hiker's paradise of monumental peaks to conquer. Named for these famed California mountains, New Horizons Watermelons were developed for improved grower performance. These melons last longer and ship better than traditional varieties, meaning better fruit quality for consumers. Shift developed the brand launch for these new varieties, building the outdoor performance concept into the brand and materials....

Sweet Carnival

Sweet Carnival grapes are an exclusive variety for Sunview Marketing. This specialty golden grape is unique in that it is extremely sweet. Such a special product needed creative promotion to help set it apart in the marketplace. The Shift team assisted with the original product launch and has continued to offer support for advertising, marketing and event materials.   Packaging Designed by the Shift Team at McDill Associates...

Solutions for Soil

Sakata Solutions provides a diverse range of quality soil substrates to help growers in all sectors to flourish. While dirt may not hurt, it can be a challenge to market a product that most people don't spend a lot of time considering. The Shift Creative team was brought in to help bring the Soil Solutions brand to life. With bold colorful graphics and fun illustrative accents paired with vibrant commodity images, Sakata Solutions now has a distinct style and personality that it can own. With new campaigns launching and event appearances to make, Sakata Solutions is a brand on the grow!...

Grow All You Can!

With the trend of getting back to basics at home there has been a resurgence of interest in backyard gardening. The Home Grown division of Sakata invites everyone, not just professional growers, to get their hands dirty growing their own vegetables. The Shift Creative team assisted with branding for the division and created their new 72-page catalog as well as digital and print marketing and advertising materials and event display graphics....

Feeding the World

Sakata Seed America is one of the nation's top vegetable seed suppliers. Dedicated to providing Non-GMO seeds and sustainable growing, Sakata adheres to an ethical business approach. Feeding the world is hard work and the Shift Creative team provides support with event graphics, print and digital collateral, promotional materials, trade advertising, email marketing, web design and signage....

Kalopa Makai Farms

Perched upon the cliffs of the scenic Hamakua Coast with a panoramic view of the Pacific Ocean, you will find Kalopa Makai Farms. A model for modern sustainable agriculture, Kalopa Makai farms holds to traditional values of self-sufficiency and quality that can only be found in products made by hand. Known for their hand-harvested, hand-roasted, small-batch estate coffee, they produce a myriad of farm crafted products, including hand pressed avocado oil, soaps, jellies and jams, teas and more. Shift Creative was brought in to help create a cohesive branding identity and help build campaign, packaging, event and marketing materials. To capture the unique spirit of this business we brought in a vintage craft feel to reinforce the handcrafted nature of their products and tie into the proprietor's personal style....

Brightening the World

We could all use a reminder to find beauty in the little things. A simple flower can change the world. Let's start at home! Sakata Seed America's Ornamental division produces thousands of ornamental varieties and provides not only seeds to dealers and retailers, but also cultivates plants in their commercial greenhouse facility. The Shift Creative team developed the 2021 marketing campaign, Brightening the World, to connect with people of life's little pleasures.  We provided theme, messaging and copywriting, along with campaign and brand graphics, event materials, print and digital collateral, advertising, email marketing, signage and more....

Sunview Marketing

Sunview Marketing has an established line of proprietary grape varieties and is well-known for their line of raisins, which includes a branded organics line. Critical to their operations is their sales collateral and event materials. We helped establish a clean and contemporary look and feel for their marketing and create consistency extending this look across all of their grape varieties. Our annual ad campaigns help keep the brand fresh in the B2B sector....