Sweet & Fresh branding
When you have a company named “Bobalu” your branding has a big job living up to the name. This family-owned, wholly hand-picked strawberry farmer was ready to do more with their marketing. The company already had a great story, so Shift came in to help extend the brand personality. With bright fun colors and a contemporary feel, the Bobalu brand is irresistibly charismatic, helping the audience to feel connected to this family farm. Come on a walk with Bobalu!
Shift helped Bobalu with a brand redesign which extended to their online presence with a new website and digital advertising campaign. We focused on the key elements that make Bobalu special, the commitment to a quality product and the family that has made this company their life.