Whipping Up A New Take on Coffee
A new entry in the coffee category, Dalgona whipped coffee took social media by storm as a make-it-yourself twist on your morning routine. Using instant coffee and a milk frother, Instagrammers cast off their dependency on high-priced chain lattes and got to frothing in their own kitchens. Capitalizing on this trend, Whipped Drinks branded and packaged whipped coffee as a subscription service with luxury branding and high end accessories.
The product has made a big stir since its launch in 2021, including features on major news outlets, a feature on Good Morning America and inclusion in the 2022 Oscar® Nominee Gifts.