Rooted In Culture

Enter the world of Del Cabo, a land farmed by native people holding to traditional methods and values. Jacob’s Farm is an ethical grower dedicated to serving people, communities and the Earth. Their Del Cabo brand premium, organic produce is distributed throughout the United States and Canada. Looking to move to more sustainable packaging options, Jacob’s Farm reached out to Shift Creative to assist in a redesign of their brand packaging to a top seal package style which utilizes 25% less plastic.

Packaging Design

The new Del Cabo packaging invites viewers into a day in the life of farming in Mexico. Evolving the brand’s historic logo, the new, custom illustrated label design is fresh, friendly and approachable, offering the perfect balance to create excitement with consumers at the shelf, while maintaining the history and equity of this established brand.

2023 Marcom Awards, Honorable Mention
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