A Legacy Returns to service in Hawai`i

Built on the Island of Maui in the style of the an 1800s tall ship, Hawai’ian Chieftain is a piece of Hawai’ian history that is finally returning home.  Shift was engaged to help with branding and positioning for Hawai’ian Chieftain’s next chapter as a Research, Education and Tour Vessel.

Our goal was to create a brand that evoked the promise of adventure and experience on the sea. The identity illustrates the ship at full sail under the guiding light of Hokule’a, the navigational zenith star of Hawai’i. The overall design marries the historic styling of the ship with a fresh and modern island vibe. A full restoration effort is now underway and the Hawai’ian Chieftain is set sail again in Hawai’i in 2023

Identity Package
Business Forms

The overall campaign is just beginning for Hawai’ian Chieftain. As the refit finishes up, plans for her triumphant return Hawai’i are already underway, with a planned birth in Kailua Harbor in Kailua-Kona, Big Island.

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