A Legacy Returns to service in Hawai`i

Built on the Island of Maui in the style of the an 1800s tall ship, Hawai`ian Chieftain is a piece of Hawai`ian history that is finally returning home.  Shift was engaged to help with branding and positioning for Hawai`ian Chieftain’s next chapter as a Research, Education and Tour Vessel.

Our goal was to create a brand that evoked the promise of adventure and experience on the sea. The identity illustrates the ship at full sail under the guiding light of Hokule`a, the navigational zenith star of Hawai`i. The overall design marries the historic styling of the ship with a fresh and modern island vibe. A full restoration effort is now underway and the Hawai`ian Chieftain is set sail again in Hawai`i in 2023

Branding
Messaging
Identity Package
Business Forms
Merchandise

The overall campaign is just beginning for Hawai’ian Chieftain. As the refit finishes up, plans for her triumphant return to Hawai`i are already underway, with a planned birth in Kailua Harbor in Kailua-Kona, Big Island.

2022 MarCom Awards, Branding Campaign - Gold
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