After Hours In The Deep

The Historic Downtown of the East Bay Area city of Hayward is an emerging hotspot for trendy bars are restaurants. Appealing to the college-aged clientelle, Kracken Gastro Pub is the latest restaurant concept for this San Francisco Bay Area-based hospitality group. Kracken will feature elevated menu and drink offerings in an upscale, underwater, fantasy-themed interior. 

Branding
Logo
Signage
Merchandise
Illustration

Shift Creative assisted with visual development and branding for this new, Vernian-inspired, underwater themed nightclub. The design invokes historic styles, leaning into the literary roots of mythical monsters and adventures at sea. The use of intense colors accented by the gleams of metallic and textured natural finishes paint a vivid and modern brand style, perfect for the trendy clientele.

2023 Marcom Awards, Branding Campaign, Platinum
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