Hawai‘i Dream Living
Real estate buyers in Hawai`i are looking for more than a home, they want a lifestyle. They want to live the dream life. Michele Paape is a specialty real estate agent, offering concierge-level service for her exclusive clients who are seeking multi-million dollar dream properties. To cater to this luxury clientele Shift was engaged to create a ground up branding package that would speak to living the Hawai`i dream.
Shift created a place-based branding package to accentuate the tropical setting of Hawai’i Island’s Kohala Coastline. The branding was extended to a variety of print and marketing materials, merchandise and client gifts. The new branding helps create a distinctive look and style, set our dream realtor apart in the crowded marketplace.