Mushrooms Make Dinner Delicious
Mushroom consumption has been on the rise in the United States for decades. Trusted national brand, Monterey Mushrooms, brings fresh, locally grown mushrooms to America’s tables from their nine facilities in North America. From organic to high Vitamin D varieties, Monterey Mushrooms is on the leading edge of research and innovation.
Shift supports Monterey Mushrooms with packaging, branding and a variety of marketing materials. When the company decided to embark upon a complete redesign of Monterey Mushroom’s primary product packaging, Shift was engaged. With the goal of increasing impact on the shelf and building brand personality, we were tasked with not only a new design, but also a new packaging method. Currently being implemented at facilities across the United States, the resulting design is fun and friendly, bringing bold colors that pop on-shelf.