Elevating Field Performance
Sierra Madre. Sierra Nevada. El Capitan. California is a hiker’s paradise of monumental peaks to conquer. Named for these famed California mountains, New Horizons Watermelons honors the dedication it takes to reach these summits. Developed for improved grower performance, these melons last longer and ship better than traditional varieties. All of this results in better fruit quality for consumers. Shift developed the brand launch for these new varieties, building the outdoor performance concept into the brand and materials.
Print and Digital Advertising
The New Horizons branding program featured a patch-style logo with a mountain theme, giving a outdoorsy feel. The branding was extended to print collateral, print and digital advertising, merchandise and signage to aid the product team in events and promotions.