Elevating Field Performance

Sierra Madre. Sierra Nevada. El Capitan. California is a hiker’s paradise of monumental peaks to conquer. Named for these famed California mountains, New Horizons Watermelons honors the dedication it takes to reach these summits. Developed for improved grower performance, these melons last longer and ship better than traditional varieties. All of this results in better fruit quality for consumers. Shift developed the brand launch for these new varieties, building the outdoor performance concept into the brand and materials.