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Peak Performance

Shift / Peak Performance

Peak Performance

Sierra Madre, Sierra Nevada, El Capitan. California is a hiker’s paradise of monumental peaks to conquer. Named for these famed California mountains, New Horizons Watermelons were developed for improved grower performance. These melons last longer and ship better than traditional varieties, meaning better fruit quality for consumers. Shift developed the brand launch for these new varieties, building the outdoor performance concept into the brand and materials.

Category:

Branding, Campaign, Digital, Event, Portfolio, Print

Client:

New Horizon Watermelons

Date

October 11, 2021