Urban Charm by the glass
Just quick hop over the Bay Bridge from San Francisco you will find the quaint town of Alameda. The thriving walking district of Park Street is lined with locally owned restaurants, cafes and shops. Here you will find The Preacher’s Daughter, in a historic brick building exuding personality.
This upscale wine bar and eatery fits right in with the bohemian atmosphere of the neighborhood, boasting a menu focused on fresh, locally sourced ingredients and an absolutely mind boggling selection of excellent wines. Identifying as a wine bar first, the Preacher’s Daughter’s charming atmosphere pays tribute to the historic building in which it resides with vintage details, casual ambiance and a dedication to quality.
Shift Creative was approached to help elevate the branding and assist with a reface of the building’s historic neon sign. Influenced by the historic café signs of Italy, the resulting branding carries a classic, sophisticated feel with modern sensibility. The iconic logo mark was inspired by the simple, graphic style of Art Deco advertising posters.