A Boutique Creative Agency

Shift helps great brands engage through beautiful design founded on thoughtful strategy.



Preachers Daughter Wine Bar & Cafe

Shift / Preachers Daughter Wine Bar & Cafe

Preachers Daughter Wine Bar & Cafe

Just quick hop over the Bay Bridge from San Francisco you will find the quaint town of Alameda. The thriving walking district of Park Street is lined with locally owned restaurants, cafes and shops. Here you will find The Preachers Daughter, in a historic brick building exuding personality. This upscale wine bar and eatery fits right in with the bohemian atmosphere of the neighborhood with their elevated menu focused on fresh, locally sourced ingredients and an absolutely mind boggling selection of excellent wines and a classic espresso bar. Identifying as a wine bar first, the Preachers Daughter’s charming atmosphere pays tribute to the historic brick building in which it resides with vintage details, casual ambiance and a dedication to quality.

Shift Creative was approached to help elevate the branding and assist with a reface of the building’s historic neon sign. Influenced by the historic cafe signs of Italy, the resulting branding carries a classic, sophisticated feel with modern sensibility. The iconic logo mark of the preacher’s daughter was inspired by the simple, graphic style of Art Deco advertising posters.


Branding, Campaign, Portfolio, Print, Signage


The Preacher's Daughter Wine Bar and Cafe


October 27, 2021