Super Branding for Exceptional gardens

Covered in enormous flowers, SuperCal® petunias bring outrageous color and outstanding performance to home gardens. A cross between a petunia and a calibrachoa, SuperCal’s blooms are uniquely resistant to heat and rain and they easily shed spent blooms, a pain-point for standard petunias.

Shift was approached with a brand challenge. How do we evolve a brand, retain equity and improve product recognition for a nationally distributed product? We love this sort of challenge and we got straight to work developing a new brand that is bold and colorful, like the product. We tied the design to the original logo to retain brand recognition. Integrated messaging points were added to improve product identification and create a focus on key product features.