Revamping A garden Favorite

A classic garden favorite, Begonias are back and fuller and more colorful than ever! Award Winning Viking® Begonias are special. Their unique breeding brings more blooms and a fuller plant habit, making them the perfect accent for major color in gardens and patios. 

Branding
Packaging

Advertising
Digital Marketing

Shift was approached with a unique rebranding proposition, how do you take a legacy logo and make the entire brand feel fresh to appeal to today’s consumers? Everything old is new again with Viking’s new brand. The perfect blend of retro and modern is achieved with this Mid-Mod refresh. Using distinctive patterns, bold and funky colors along with playful typography, guides this garden classic to being majorly on-trend. 

SAK-24009_Dig_Viking_RetailTherapy
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