Exploding with Freshness
Volcano Produce is rooted in the Aloha spirit. A distributor and grower of organic and conventional fresh produce and exotic fruits, Volcano brings their commitment to freshness to their customers. A leader in the exotic produce category, Volcano Produce was looking to refresh their brand and online presence. Shift Creative was engaged to support in the development of their brand personality and new brand roll-out.
Shift created a vibrant and engaging design style that shares the company’s values and fun-loving spirit. The Fugly Fruits™ line brands the exotic category with a kid-friendly approach, overflowing with personality. Unique characters were created for each commodity to help these specialty products become more approachable to consumers.