A new entry in the coffee category is Dalgona whipped coffee, which took social media by storm as a make-it-yourself product. Using instant coffee and a milk frother, Instagrammers cast off their dependence on high-priced chain lattes. Capitalizing on this trend, Whipped Drinks branded and packaged whipped coffee as a subscription service with luxury branding and high end accessories. The product has brought a lot of buzz, including a write-up on Good Morning America. Shift Creative provided print and packaging design for the full line of products.