Bringing Culture into Practice
Yoga is not just a fitness activity. It is a mindset, a lifestyle and a culture. With more people practicing yoga than ever before, Yoga Sociale seeks to bring the culture back into yoga practice. More than just a yoga studio, Yoga Sociale is building an inclusive community of people who share similar values. Shift helped with the brand launch for this new business, located in the San Francisco Bay area community of Hayward.
The design goal was to bring in the multi-cultural elements of the founder’s Italian heritage and the tradition and spirit of India as the foundation for the brand. The resulting design is an Art Deco influenced logo in the style of vintage Italian posters with complementing elements of traditional mandala design. The look is all wrapped up with neat, modern styling, a rich color palette with gold foil accents.