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A Super New Brand

Shift was engaged to help with a complete rebrand for SuperCal® petunias. A nationally distributed retail brand, SuperCal® are a proprietary petunia hybrid. Covered in enormous flowers, SuperCal bring outrageous color and outstanding performance for home gardeners. A cross between a petunia and a calibrachoa, SuperCal's colorful flowers are uniquely resistant to heat and rain and they easily shed spent blooms, a pain point for standard petunias. The new brand evolves their previous logo, maintain brand equity and ties in the Petunia product identifier to help with consumer product recognition. The new design is bold and colorful, like the product and reproduces well across a variety of media. Rolling out to stores in Spring 2022, the new branding will be seen on flower pots, tags, in-store promotional materials and the new consumer website. SuperCal ]can be found at garden centers and home improvement store across the country....

Preachers Daughter Wine Bar & Cafe

Just quick hop over the Bay Bridge from San Francisco you will find the quaint town of Alameda. The thriving walking district of Park Street is lined with locally owned restaurants, cafes and shops. Here you will find The Preachers Daughter, in a historic brick building exuding personality. This upscale wine bar and eatery fits right in with the bohemian atmosphere of the neighborhood with their elevated menu focused on fresh, locally sourced ingredients and an absolutely mind boggling selection of excellent wines and a classic espresso bar. Identifying as a wine bar first, the Preachers Daughter's charming atmosphere pays tribute to the historic brick building in which it resides with vintage details, casual ambiance and a dedication to quality. Shift Creative was approached to help elevate the branding and assist with a reface of the building's historic neon sign. Influenced by the historic cafe signs of Italy, the resulting branding carries a classic, sophisticated feel with modern sensibility. The iconic logo mark of the preacher's daughter was inspired by the simple, graphic style of Art Deco advertising posters....

Volcano Vacations

Hawai'i's Volcanoes National Park is unique in the world. With near constant eruptions for the past 40 years, Kilauea Volcano offers visitors the opportunity to actually stand at a caldera and safely witness a live volcano. Visitors in the millions flock each year to see the lava lake, hike the densely populated rain forest and enjoy the magic of one of nature's wonders. Just three miles from the park entrance, the little town of Volcano hosts visitors from around the world. To create a special lodging opportunity for guests, Volcano Vacation Homes has created a luxury experience with unique private cabins outfitted specifically for visitors seeking to enjoy a special Hawai'i experience. Shift Creative was brought in to help with branding and materials to improve guest experience. As a group of unique properties, we wanted to create a family look for the branding, but tie each brand to the specific property. We created comment cards, note cards, signage, guest binders and more....

Sweet Carnival

Sweet Carnival grapes are an exclusive variety for Sunview Marketing. This specialty golden grape is unique in that it is extremely sweet. Such a special product needed creative promotion to help set it apart in the marketplace. The Shift team assisted with the original product launch and has continued to offer support for advertising, marketing and event materials.   Packaging Designed by the Shift Team at McDill Associates...

Yoga Sociale

Yoga is not just a fitness activity, it is a mindset, a lifestyle, a culture. With more people practicing yoga than ever before, Yoga Sociale seeks to bring the culture back into yoga practice by building an inclusive community of people who share the same values. Shift Creative helped with the brand launch for this new business, located in the San Francisco Bay area community of Hayward. The goal was to bring in the multi-cultural elements of the founder's Italian heritage and the tradition and spirit of India as the foundation for the brand. The resulting design is an Art Deco influenced logo in the style of vintage Italian posters with complementing elements of traditional Indian mandala design. The look is all wrapped up with neat, modern styling, a rich color palette and gold foil accents....

Yellowfin Knife & Forge

The application of heat and force allows metal to be sculpted in amazing ways. This discovery has been the foundation of much human advancement. The art of metallurgy is so important that the ages of history are actually marked by the metals that humans understood how to work. Yellowfin Knife & Forge, an artisan metalworks, was born out of a passion for this traditional skill. Forging custom knives and selling knife making supplies to other metalsmiths, Yellowfin is best known for their locally sourced, sustainably harvested exotic Hawai'ian wood knife handle materials. With a clientele of some of the industries best known craftspeople, Yellowfin has established itself as a high-end craft supplier. Shift Creative was brought in to help with the start-up of this brand. We created an edgy and bold branding system to speak to the character of the artisans who participate in this craft. The logo form was inspired by the fin of Hawai'i's famed tuna from which the company derives its name. Shift created supporting materials including shipping and packaging supplies and digital materials....

Building Hawaii

Award-winning Architect, Paul M. Donoho designs luxury residences on the scenic island of Hawai'i. His projects are located in some of the most prestigious developments on the island and have been featured in magazines and publications, marking him among the top architects in the state. The Shift Creative team created a branding package with a sleek, modern appeal to speak to his high-end clientele....

A Dirty Little Bird

Dirty Bird Lounge is here to pickle your liver. Located in the east Bay Area town of Hayward, California, Dirty Bird Lounge is a bourgeois dive bar with a surprisingly high top shelf. The Shift Creative team was proud to be with this client from its start. Now in shiny new digs, the Bird keeps on being its filthy little self, now with full table service dining and a cafe for the early risers. Stumble in for refreshment and small bites....

Kalopa Makai Farms

Perched upon the cliffs of the scenic Hamakua Coast with a panoramic view of the Pacific Ocean, you will find Kalopa Makai Farms. A model for modern sustainable agriculture, Kalopa Makai farms holds to traditional values of self-sufficiency and quality that can only be found in products made by hand. Known for their hand-harvested, hand-roasted, small-batch estate coffee, they produce a myriad of farm crafted products, including hand pressed avocado oil, soaps, jellies and jams, teas and more. Shift Creative was brought in to help create a cohesive branding identity and help build campaign, packaging, event and marketing materials. To capture the unique spirit of this business we brought in a vintage craft feel to reinforce the handcrafted nature of their products and tie into the proprietor's personal style....

Central Coast Sauce

This California-based restaurateur had such an overwhelming request for their popular sauces that they decided to start packaging them for resale. Central Coast Sauce offers their popular sauce recipes as a retail product through their Thai restaurant and at local shops. Located in a hip college town, they needed a design that would speak to the youthful energy of their area and show off the flavorful nature of their product line....