A Boutique Creative Agency

Shift helps great brands engage through beautiful design founded on thoughtful strategy.

© 2021 SHIFT CREATIVE LLC

Archive

Shift / 

A Super New Brand

Shift was engaged to help with a complete rebrand for SuperCal® petunias. A nationally distributed retail brand, SuperCal® are a proprietary petunia hybrid. Covered in enormous flowers, SuperCal bring outrageous color and outstanding performance for home gardeners. A cross between a petunia and a calibrachoa, SuperCal's colorful flowers are uniquely resistant to heat and rain and they easily shed spent blooms, a pain point for standard petunias. The new brand evolves their previous logo, maintain brand equity and ties in the Petunia product identifier to help with consumer product recognition. The new design is bold and colorful, like the product and reproduces well across a variety of media. Rolling out to stores in Spring 2022, the new branding will be seen on flower pots, tags, in-store promotional materials and the new consumer website. SuperCal ]can be found at garden centers and home improvement store across the country....

Preachers Daughter Wine Bar & Cafe

Just quick hop over the Bay Bridge from San Francisco you will find the quaint town of Alameda. The thriving walking district of Park Street is lined with locally owned restaurants, cafes and shops. Here you will find The Preachers Daughter, in a historic brick building exuding personality. This upscale wine bar and eatery fits right in with the bohemian atmosphere of the neighborhood with their elevated menu focused on fresh, locally sourced ingredients and an absolutely mind boggling selection of excellent wines and a classic espresso bar. Identifying as a wine bar first, the Preachers Daughter's charming atmosphere pays tribute to the historic brick building in which it resides with vintage details, casual ambiance and a dedication to quality. Shift Creative was approached to help elevate the branding and assist with a reface of the building's historic neon sign. Influenced by the historic cafe signs of Italy, the resulting branding carries a classic, sophisticated feel with modern sensibility. The iconic logo mark of the preacher's daughter was inspired by the simple, graphic style of Art Deco advertising posters....

Powered by Celery

In 1926 Andrew Duda started growing celery because the entire plant could be used, stem and all! Nearly 100 years later and Duda's Dandy brand is a national leader and recognized brand name in homes across America. While the company does much more than celery, they have stayed with their core values of being family growers and shippers. The Shift Creative team has a long working relationship with the fine folks at Duda Farm Fresh. Over the years we have assisted with packaging, branding, trade show booths, catalogs, brochures and more. Recently we have helped them with B2b Advertising, print and digital collateral, sales materials and more....

Yoga Sociale

Yoga is not just a fitness activity, it is a mindset, a lifestyle, a culture. With more people practicing yoga than ever before, Yoga Sociale seeks to bring the culture back into yoga practice by building an inclusive community of people who share the same values. Shift Creative helped with the brand launch for this new business, located in the San Francisco Bay area community of Hayward. The goal was to bring in the multi-cultural elements of the founder's Italian heritage and the tradition and spirit of India as the foundation for the brand. The resulting design is an Art Deco influenced logo in the style of vintage Italian posters with complementing elements of traditional Indian mandala design. The look is all wrapped up with neat, modern styling, a rich color palette and gold foil accents....

Yellowfin Knife & Forge

The application of heat and force allows metal to be sculpted in amazing ways. This discovery has been the foundation of much human advancement. The art of metallurgy is so important that the ages of history are actually marked by the metals that humans understood how to work. Yellowfin Knife & Forge, an artisan metalworks, was born out of a passion for this traditional skill. Forging custom knives and selling knife making supplies to other metalsmiths, Yellowfin is best known for their locally sourced, sustainably harvested exotic Hawai'ian wood knife handle materials. With a clientele of some of the industries best known craftspeople, Yellowfin has established itself as a high-end craft supplier. Shift Creative was brought in to help with the start-up of this brand. We created an edgy and bold branding system to speak to the character of the artisans who participate in this craft. The logo form was inspired by the fin of Hawai'i's famed tuna from which the company derives its name. Shift created supporting materials including shipping and packaging supplies and digital materials....

Ride Fox

Synonymous with off-road and racing accessories, Fox Racing is the category leader in the motorsports industry. As part of their social media presence they called upon Shift Creative to create animated stickers to overlay their social media images. Bold and attention getting, these sticker animations bring action to the Fox Racing brand online....

Bobalu Berries

When you have a company named Bobalu, your branding has to have a personality to live up to the name. With a great story, this family-owned, wholly hand-picked strawberry company was ready to do more with their brand. We helped transform their marketing, starting with a brand redesign which extended to their online presence with a new website and digital marketing campaign. We focused on the key elements that make Bobalu special, the commitment to a quality product and the family that has made this company their life. With bright fun colors and a contemporary feel, the Bobalu brand personality is irresistibly charismatic. Come on a walk with Bobalu!...