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A Super New Brand

Shift was engaged to help with a complete rebrand for SuperCal® petunias. A nationally distributed retail brand, SuperCal® are a proprietary petunia hybrid. Covered in enormous flowers, SuperCal bring outrageous color and outstanding performance for home gardeners. A cross between a petunia and a calibrachoa, SuperCal's colorful flowers are uniquely resistant to heat and rain and they easily shed spent blooms, a pain point for standard petunias. The new brand evolves their previous logo, maintain brand equity and ties in the Petunia product identifier to help with consumer product recognition. The new design is bold and colorful, like the product and reproduces well across a variety of media. Rolling out to stores in Spring 2022, the new branding will be seen on flower pots, tags, in-store promotional materials and the new consumer website. SuperCal ]can be found at garden centers and home improvement store across the country....

Preachers Daughter Wine Bar & Cafe

Just quick hop over the Bay Bridge from San Francisco you will find the quaint town of Alameda. The thriving walking district of Park Street is lined with locally owned restaurants, cafes and shops. Here you will find The Preachers Daughter, in a historic brick building exuding personality. This upscale wine bar and eatery fits right in with the bohemian atmosphere of the neighborhood with their elevated menu focused on fresh, locally sourced ingredients and an absolutely mind boggling selection of excellent wines and a classic espresso bar. Identifying as a wine bar first, the Preachers Daughter's charming atmosphere pays tribute to the historic brick building in which it resides with vintage details, casual ambiance and a dedication to quality. Shift Creative was approached to help elevate the branding and assist with a reface of the building's historic neon sign. Influenced by the historic cafe signs of Italy, the resulting branding carries a classic, sophisticated feel with modern sensibility. The iconic logo mark of the preacher's daughter was inspired by the simple, graphic style of Art Deco advertising posters....

Sweet Carnival

Sweet Carnival grapes are an exclusive variety for Sunview Marketing. This specialty golden grape is unique in that it is extremely sweet. Such a special product needed creative promotion to help set it apart in the marketplace. The Shift team assisted with the original product launch and has continued to offer support for advertising, marketing and event materials.   Packaging Designed by the Shift Team at McDill Associates...

Powered by Celery

In 1926 Andrew Duda started growing celery because the entire plant could be used, stem and all! Nearly 100 years later and Duda's Dandy brand is a national leader and recognized brand name in homes across America. While the company does much more than celery, they have stayed with their core values of being family growers and shippers. The Shift Creative team has a long working relationship with the fine folks at Duda Farm Fresh. Over the years we have assisted with packaging, branding, trade show booths, catalogs, brochures and more. Recently we have helped them with B2b Advertising, print and digital collateral, sales materials and more....

Yoga Sociale

Yoga is not just a fitness activity, it is a mindset, a lifestyle, a culture. With more people practicing yoga than ever before, Yoga Sociale seeks to bring the culture back into yoga practice by building an inclusive community of people who share the same values. Shift Creative helped with the brand launch for this new business, located in the San Francisco Bay area community of Hayward. The goal was to bring in the multi-cultural elements of the founder's Italian heritage and the tradition and spirit of India as the foundation for the brand. The resulting design is an Art Deco influenced logo in the style of vintage Italian posters with complementing elements of traditional Indian mandala design. The look is all wrapped up with neat, modern styling, a rich color palette and gold foil accents....

Yellowfin Knife & Forge

The application of heat and force allows metal to be sculpted in amazing ways. This discovery has been the foundation of much human advancement. The art of metallurgy is so important that the ages of history are actually marked by the metals that humans understood how to work. Yellowfin Knife & Forge, an artisan metalworks, was born out of a passion for this traditional skill. Forging custom knives and selling knife making supplies to other metalsmiths, Yellowfin is best known for their locally sourced, sustainably harvested exotic Hawai'ian wood knife handle materials. With a clientele of some of the industries best known craftspeople, Yellowfin has established itself as a high-end craft supplier. Shift Creative was brought in to help with the start-up of this brand. We created an edgy and bold branding system to speak to the character of the artisans who participate in this craft. The logo form was inspired by the fin of Hawai'i's famed tuna from which the company derives its name. Shift created supporting materials including shipping and packaging supplies and digital materials....

Lazy 8 Bakery

Specializing in chef-created handmade confections, Lazy 8 Bakery is a California Certified Medical Cannabis bakery. As an extension of their full rebrand, Shift Creative assisted with a new addition to their product line. Following their award-winning packaging design, the new Caramels packaging extends the line of delicious cannabis treats....

Whipped Drinks

A new entry in the coffee category is Dalgona whipped coffee, which took social media by storm as a make-it-yourself product. Using instant coffee and a milk frother, Instagrammers cast off their dependence on high-priced chain lattes. Capitalizing on this trend, Whipped Drinks branded and packaged whipped coffee as a subscription service with luxury branding and high end accessories. The product has brought a lot of buzz, including a write-up on Good Morning America. Shift Creative provided print and packaging design for the full line of products....

Kalopa Makai Farms

Perched upon the cliffs of the scenic Hamakua Coast with a panoramic view of the Pacific Ocean, you will find Kalopa Makai Farms. A model for modern sustainable agriculture, Kalopa Makai farms holds to traditional values of self-sufficiency and quality that can only be found in products made by hand. Known for their hand-harvested, hand-roasted, small-batch estate coffee, they produce a myriad of farm crafted products, including hand pressed avocado oil, soaps, jellies and jams, teas and more. Shift Creative was brought in to help create a cohesive branding identity and help build campaign, packaging, event and marketing materials. To capture the unique spirit of this business we brought in a vintage craft feel to reinforce the handcrafted nature of their products and tie into the proprietor's personal style....

Central Coast Sauce

This California-based restaurateur had such an overwhelming request for their popular sauces that they decided to start packaging them for resale. Central Coast Sauce offers their popular sauce recipes as a retail product through their Thai restaurant and at local shops. Located in a hip college town, they needed a design that would speak to the youthful energy of their area and show off the flavorful nature of their product line....